Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse [Audiobook]

Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse Audiobook

English | April 20, 2021 | ASIN: B091MPP5LK | [email protected] kbps | 7h 26m | 204 MB
Authors: Béatrice Collin, Marie Taillard | Narrator: Janet Metzger

Digital Makeover: How L'Oreal Put People First to Build a Beauty Tech Powerhouse examines L'Oreal's successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L'Oreal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.

Digital Makeover comprehensively describes L'Oreal's strategy, including:

Maintaining market leadership in the face of disruption
Believing in the transformative power of the organization, its legacy, and its people
A social-centric approach to beauty tech, ecommerce, and digital services
The company's successful play for market dominance in China

Case studies that showcase best practices for digital transformation across sectors

Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.

No comments have been posted yet. Please feel free to comment first!

    Load more replies

    Join the conversation!

    Login or Register
    to post a comment.