Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

This post was published 5 years ago. Download links are most likely obsolete.
If that's the case, try asking the author to reupload.

Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business
Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business
Language: English | EPUB / MOBI | ISBN-10: 1400078725 | 2008 | 272 pages | 0.2 MB / 0.2 MB
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europes Airbus overtook Americas Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

No comments have been posted yet. Please feel free to comment first!

    Load more replies

    Join the conversation!

    Login or Register
    to post a comment.