Business Trends in the Digital Era: Evolution of Theories and Applications
Springer | Business & Management | June 21 2016 | ISBN-10: 9811010781 | 230 pages | pdf | 4.32 mb
Provides deep insights into the emerging business trends
Offers readers a vivid and richly detailed view of the digital age and practical advice on making high-quality business decisions
Serves not only as a textbook for business schools, but also as a guide to innovation, investment, M&A, business transitions and start-ups for entrepreneurs
This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models.
In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story.
The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.