Marketing Fundamentals For Direct-To-Consumer Brand Founders

DIY marketing course to help you get the first 1000 customers for your e-commerce brand

What you'll learn
Define the market for your product
Create clear brand positioning to stand out
Identify ideal customer profile
Create content that resonates
When to start using paid media
How to measure your marketing activities

Requirements
No prior marketing knowledge needed
An open mind and willingness to do things differently

Description
This course is specifically for bootstrapped (self-funded) brand founders. It is called DIY marketing because you will have to do it yourself. I will teach you the fundamentals of marketing a direct-to-consumer (DTC) brand. The rest is on You.It will take almost three hours of your time and set up foundations for how to think about DTC marketing. It’s not the usual cookie-cutter advice you get when searching about DTC brand building. There are no growth hacks, just real advice based on my experience and how to do marketing differently. This is for you if you are short on cash but willing to get your hands dirty.We will cover all the marketing fundamentals that will allow you to start growing your brand: How to define your market?How to position your brand?How to identify your audience?How to create content?How to brief partners?How to use paid media?How to select brand metrics?There are 8 sections for this course, 15-20 mins each. 174 slides of content and 26 real brand examples. Along with the video course, you will be able to download the full deck as PDF.The course includes a 24-question worksheet that you will use throughout the course.To help apply learnings directly for your brand, as you learn.Roll up your sleeves and let's dive in!

Overview
Section 1: Intro

Lecture 1 Intro

Section 2: Lessons

Lecture 2 Lesson 1: Minimum Viable Market

Lecture 3 Lesson 2: Finding Bob

Lecture 4 Lesson 3: Different > Better

Lecture 5 Lesson 4: Brief That Kills

Lecture 6 Lesson 5: Content That Clicks

Lecture 7 Lesson 6: Paid To Scale

Lecture 8 Lesson 7: F*ck The Funnel

Lecture 9 Lesson 8: Metrics That Matter

Section 3: Outro and Course Materials

Lecture 10 Outro and Course materials

Direct to Consumer brand founders,E-commerce brand owners,Start up founders building consumer products,B2C brand owners

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